Showing posts with label Property Transactions. Show all posts
Showing posts with label Property Transactions. Show all posts

Tuesday, March 18, 2014

Nigeria: Experts Highlight Importance of Social Media in Property Transactions

Over 70 percent of sales made by ARM Properties in respect of the Lakowe Lakes Golf and Country Estate, came from those who accessed the company's website. This was disclosed by Tunji Osinulu in his presentation at the 2nd edition of Property Buyers' Forum hosted by real estate consulting and advocacy company, Messrs 3Invest as part of the Social Media Week 2014. Osinulu who attested to the use of online platform in the sale of the award winning estate, declared: "Over 70 percent of the sales we have made on Lakowe lakes have come from our website."

Affirming the views expressed by Mr. Osinulu, Mr Femi Akintunde of AM Facilities who delivered a paper on "Online benchmarking tools in facility management" , stated that real estate, being a wealth creation asset, is essential to benchmark what your peers are doing.
In his own contribution, Mr. Tayo Sonuga highlighted the importance of social media in property marketing and sales. "When Haven Homes first got on social media, we were educated by 3Invest on the like mechanism used to direct traffic to our site," he said.

The event, which had "Building your property ladder through social media" as its theme, hosted a real estate job creation clinic which confirmed that the built sector offers the largest creation in any continent.
The host, Ms Ruth Obih, delivered a presentation on how to employ social media as a business tool. She explained that a successful social media requires a plan and one must narrow their focus and determine what platform their target audience are on.

The event as featured a mortgage clinic by officials of Diamond Bank and a wealth creation clinic anchored by Mr Raphael of ARM Investment.
Property Buyers' Forum is an annual event that is designed by 3INVEST to connect home sellers and buyers.