Building a strong brand, either physically or online, is just as important for big businesses as it is for small ones.
Though small businesses have a more local reach, competition is high everywhere. So it is even more important for them to distinguish their brands so that they can become the choice of many people.
However, two myths may stall a small business’ progress in achieving a strong brand presence online. One, certain small business owners think they need as much money as big businesses to create a brand online. Also, the misconception that slapping a logo on just about everything related to your brand is ‘branding’.
Though small businesses have a more local reach, competition is high everywhere. So it is even more important for them to distinguish their brands so that they can become the choice of many people.
However, two myths may stall a small business’ progress in achieving a strong brand presence online. One, certain small business owners think they need as much money as big businesses to create a brand online. Also, the misconception that slapping a logo on just about everything related to your brand is ‘branding’.