Until recently, Sub-Saharan Africa (SSA) has long been ignored by the Western based brands, but now as growth opportunities in other emerging nations become saturated, SSA appears to be the ultimate destination. Particularly, the fast food businesses are gearing up for their next big move on the continent, but whether it will be easy for them, remains the question. SSA consists of 50 countries, in which Nigeria and South Africa are the major economies contributing tremendously toward the GDP of the continent; and the sooner the foreign brands harness the potential in these economies, the larger they can bite into the pie.
Over 70 percent of sales made by ARM
Properties in respect of the Lakowe Lakes Golf and Country Estate, came
from those who accessed the company's website. This was disclosed by
Tunji Osinulu in his presentation at the 2nd edition of Property Buyers'
Forum hosted by real estate consulting and advocacy company, Messrs
3Invest as part of the Social Media Week 2014. Osinulu who attested to
the use of online platform in the sale of the award winning estate,
declared: "Over 70 percent of the sales we have made on Lakowe lakes
have come from our website."
Affirming the views expressed by Mr. Osinulu, Mr Femi Akintunde of AM
Facilities who delivered a paper on "Online benchmarking tools in
facility management" , stated that real estate, being a wealth creation
asset, is essential to benchmark what your peers are doing.
In his own contribution, Mr. Tayo Sonuga highlighted the importance
of social media in property marketing and sales. "When Haven Homes first
got on social media, we were educated by 3Invest on the like mechanism
used to direct traffic to our site," he said.
The event, which had "Building your property ladder through social
media" as its theme, hosted a real estate job creation clinic which
confirmed that the built sector offers the largest creation in any
continent.
The host, Ms Ruth Obih, delivered a presentation on how to employ
social media as a business tool. She explained that a successful social
media requires a plan and one must narrow their focus and determine what
platform their target audience are on.
The event as featured a mortgage clinic by officials of Diamond Bank
and a wealth creation clinic anchored by Mr Raphael of ARM Investment.
Property Buyers' Forum is an annual event that is designed by 3INVEST to connect home sellers and buyers.